Naomi Tennakoon: Hyaluronic acid is a humectant that is used in personal care products. Humectants work really well as a mechanism to moisturize your skin so you can put high levels of it on in your skincare routine.
Humectants are great for moisturization in general, but hyaluronic acid is special because it's something that's already in your skin. According to a report published by Dermato Endocrinology, “Skin aging is also associated with loss of skin moisture. The key molecule involved in skin moisture is hyaluronan or hyaluronic acid (HA), a glycosaminoglycan (GAG) with a unique capacity to bind and retain water molecules.”
And so having hyaluronic acid in skincare is really beneficial because it’s replenishing something natural in your skin and is growing in popularity each year as more consumers are becoming aware of its benefits and more brands are able to include it in their products.
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