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Active Brands has started to use Paptic® material in their e-commerce mailers. Based in Norway, the Scandinavia’s leading house of premium sports apparel and equipment brands has a holistic approach to sustainability. Their products are designed, developed, and produced with a clear aim to last long. In packaging, replacing oil-based materials with more sustainable alternatives is high on their responsibility agenda.
“We are developing our sustainable packaging systematically; the amount of plastic used has been reduced during the past few years and we are continuing to take efforts towards optimizing the packaging for our products. Also, we’ve been more conscious of where and why we use packaging. Packaging sizes have been optimized and additionally the use of material. Paptic® responds to several of our ambitious sustainability goals to improve our environmental performance in connection to our e-commerce packaging”, says Rebecca Johansson, Head of ESG and Sustainability at Active Brands. “Our team has commented that the packaging looks nicer than our previous plastic ones and that it brings added value to the product knowing that it is packed in an e-commerce mailer made of renewable resources.”
“We are delighted that Active Brands chose our material for this packaging application, and I want to thank their entire team for our successful cooperation. We shared a common goal to find a sustainable solution to replace the plastics in their e-commerce packaging,” says Katja Jokiaho, Chief Sales Officer at Paptic Ltd. “We combine sustainability and functionality in our materials. In addition, the distinctive touch and feel of Paptic® gave this packaging a high-quality finish. In our materials, we use only wood fibres sourced from sustainably managed forests and the materials are available as FSC® certified. At the end of its life cycle, you should sort the packaging together with packaging papers and cardboard, the recycling rate of which is significantly higher compared to the recycling rate of plastics.”
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