The Ta-Ta Towel Is Engineered to Absorb Boob Sweat

A new product engineered specifically to deal with boob sweat, called the Ta-Ta Towel. It's a towel that slings over your neck and holds your boobs up when it’s hot and you’re shirtless. And it's making us feel a lot of feelings. Feelings like, "what's so bad about the bra-lette?" and "can't the gals just hang out?" and "does it come in fun patterns?"

The Ta-Ta Towel started out as a solution to a simple problem: boob sweat. According to the company's website, Ta-Ta Towels creator Erin Robertson came up with her invention on a hot day in L.A., and it quickly took off (the company was founded in 2015):

"...As I got out of the shower and started getting ready, I could not stop sweating...because my tiny A/C unit was broken AND it was the beginning of summer...I tried everything: I tucked wash cloths under my breasts, I tried dumping baby powder all over me, I even put a t-shirt on and tucked it under my boobs...I just kept thinking: "There HAS to be a better way to keep the beads of sweat from dripping down my stomach.”...That night, I was lying in my bed thinking about all the different ways I could solve this problem... and then it hit me. I sat up with excitement!! "I'VE GOT IT!!"... I made a pattern by taping four pieces of printer paper together... After I tore up every last towel in my apartment, I finally had my prototype...I started handing the towels out to my friends to get some feedback...A friend of mine got rashes under her breasts due to moisture buildup; after using the towel, her rashes completely disappeared...Pregnant and/or breastfeeding mothers are loving the Ta-Ta Towel, too!...The ultra-soft rayon liner was made with sensitive nipples in mind and also absorbs any breast milk that might leak out during feeding...Whether at the spa, gym, or just lounging around the house, the Ta-Ta Towel will be your boobs' new breast friend."

(If you ask us, this story deserves the Joy treatment. Remember Joy? Jennifer Lawrence invents an interesting mop and then sells it on TV. J.Law, are you busy?)

The TTT is available for preorder in four colors, and they cost $45 apiece. There are three sizes: small (big C-DD), medium (DDD-E), and large (F-H). The sizing may be unusual, but it makes sense; smaller boobs don't get as sweaty!