Perhaps to me, I see it as a different manner than what you are looking at it. They have to market it as something unique to what is currently there in Orando, and to some of an extent; they do have to.
Disney has two "well themed" water parks, Seaworld has two very distinct water parks that cater to different audiences, and Legoland to an extent; has a water park for everyone to enjoy.
With Universal, I have to think that the best bet is that they'll incorporate elements that all the other parks have succeeded in doing so, and doing things that are either record breakers (like the worlds tallest waterslide) or first of a kind rollouts of new and exciting things not seen in the Orlando theme park scene.
That's what I am curious to see in the responses of this park. And technically, going off by international marketing; you can say that Disney has six parks (counting the two waterparks) and Seaworld having three parks in Orlando. It just goes to how people see it from an international standpoint in my own POV.
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